Illuminate
Hidden Value.
Ignite Transformation.
We don't just solve problems — we redefine what the right problem is.
Structured strategy. Reproducible systems. Measurable results.
Turning 'unseen'
into 'action'.
Lumina
The Light. We uncover intrinsic value buried beneath operational noise and market static with surgical precision.
Spark
The Trigger. Strategic ignition that converts potential energy into kinetic market momentum through logical execution.
We don't just solve problems.
We redefine the problem itself.
Before execution, we ask:
"Is this the right question?"
Most businesses don't fail from lack of effort —
but from pursuing the wrong structure.
Our role is not optimization alone.
It is to reconstruct the logic behind your growth.
Complexity is the enemy of growth.
Most businesses don't fail because they lack value — they stall because that value is fragmented or invisible to their audience.
Unclear Brand Value
Your message is diluted, causing customers to overlook your unique advantage in an increasingly crowded market.
Scattered Efforts
Tactics without a unified core, leading to wasted budget and inconsistent brand experiences across digital channels.
Lack of System
Operational friction prevents scaling. Marketing feels like a manual chore rather than a reproducible machine.
Precision Engineering
for Growth.
Marketing Consulting
Architecture for your brand's future. We align your business goals with actionable market psychology and system logic — before a single campaign is launched.
SEO Improvement
Beyond keywords. We build search authority through logical content structure and technical superiority.
Brand Design
Visualizing the intangible. Creating identities that command attention, built on business logic — not aesthetics alone.
Conversion Engineering
Websites, landing pages, and ad operations — all designed under one logic. Every element earns its place through measurable results.
The Stack Behind
the Strategy.
Strategy without implementation is theory. We design and operate the full technical layer that makes marketing measurable, automated, and scalable.
GTM / Measurement
- GTM design, implementation & audit
- GA4 event & data layer architecture
- Conversion tracking normalization
Data Infrastructure
- BigQuery / Looker Studio dashboards
- Ad data integration & visualization
- Automated reporting pipelines
Ad Technology
- Google / Yahoo! / Meta ad architecture
- Bidding & automation rule design
- Cross-channel attribution modeling
Marketing Automation
- Custom tools via Claude Code
- Zapier / Make / GAS automation
- Workflow design & ops systemization
Platforms & Tools
What We Don't Do.
Clarity about what we refuse defines who we are.
Growth without structure is temporary.
Why this matters
Every "no" sharpens the quality of our "yes." When we decline a shortcut, we protect the integrity of the system we build for you. Strategy is a long game — and we play it that way.
Because growth without structure is temporary.
The MarketingOps
Mindset.
Marketing is not a collection of tactics.
It is a system.
We design marketing operations as an integrated structure:
So performance does not depend on individuals, but on a reproducible system that scales with your business.
This is MarketingOps.
"Strategic execution across every digital touchpoint, unified under one logic."
Our Strengths.
Problem Structuring
We redefine the problem before solving it. Most teams skip this step — we treat it as the most critical one.
System Design
We build repeatable marketing systems, not one-off tactics. What we create scales without adding headcount.
Integrated Execution
SEO, Ads, Design, UX — all aligned under one logic. No silos. No misaligned incentives.
Decision Clarity
We eliminate guesswork through structured thinking. Every recommendation is backed by a logical framework.
Building with
Claude Code.
In parallel with client work, I build personal products and tools — shipping faster than ever by using Claude Code as a development partner. From concept to working prototype in hours.
Claude Code as Co-developer
AI-powered personal development
Since early 2025, I've been using Claude Code to ship personal projects at a pace that wasn't possible before. From quick prototypes to fully structured apps — Claude Code handles implementation while I focus on architecture and product thinking.
Ship First, Iterate Fast
From idea to working product
The goal is always a working prototype first. Then structure, then polish. Claude Code makes the gap between "idea" and "product" radically smaller — which means more experiments, more learning, more shipping.
Built & Released.
Tools and extensions developed during personal projects — built with Claude Code, published for the community.
Tabs B-Dash
Replaces Chrome's new tab page with a structured tab management dashboard. Organize saved tabs across Workspaces → Collections → Tabs — a 3-level hierarchy, all stored locally in Chrome bookmarks. No account needed.
- ✦ Drag-and-drop reordering
- ✦ Batch save all open tabs
- ✦ Real-time search across workspaces
- ✦ Import / export (Toby JSON, Bookmark HTML)
- ✦ Multi-language: EN / JP / KO / ZH
Next Extension
Currently in development. Details will be announced when released.
Next Extension
Currently in development. Details will be announced when released.
The Path to Spark.
A 6-step framework starting with the most important question — and ending with continuous growth.
Question
Define the right problem
Analyze
Understand value & market structure
Structure
Design systems & logic
Design
Translate into user-facing experience
Execute
Deploy across channels
Optimize
Continuous improvement through data
Why does "Question" come first?
Most engagements fail not in execution, but in problem definition. We spend deliberate time at step 1 to make sure every subsequent step is building toward the right outcome — not just the obvious one.
Built for your
business model.
BtoB and D2C require entirely different architectures. We tailor our approach to your market structure.
B2B Manufacturers & SaaS
Full architecture design across order management, MA integration, and lead acquisition — built to scale your enterprise pipeline systematically.
D2C & E-Commerce
Integrated design across ads, LP, and measurement — lowering CPA while systematically increasing LTV through a unified growth architecture.
Startups & Freelancers
MarketingOps design starting with a minimal, lean structure — optimized for fast iteration and designed to scale as your business grows.
Start your transformation.
Ready to move from unseen potential to market leadership?
Let's start by asking the right question.